INTRODUCTION
A creative marketing leader with 15+ years of experience helping brands and non-profit organizations reimagine their brand strategy, develop effective marketing campaigns, and design award-winning digital platforms.
I’ve been honored to work across the globe with brands such as Nike, Levi’s, Caterpillar, Visa, United Nations World Food Program, and Team GB from London 2012 to Rio 2016 Olympic Games. A problem-solver by trade and a creative at heart, I pride myself on combining consumer understanding and industry insight with business acumen to provide highly effective strategies and innovative brand experiences.
My biggest passion is the beauty of this planet and the desire to protect it. As a citizen of this earth, I believe we need to give more than we take. For those who can, we need to leave this world a better place than how we found it. My desire is to bring together creativity, empathy, and strategic thinking to understand the human behavior which is leading to our planet’s destruction and identify solutions to change our behavior and relationship with the planet for the better.
MY EXPERIENCE
SNR DIRECTOR, MARKETING - UN WORLD FOOD PROGRAM USA
REMOTE | JAN 2021 – DEC 2021
The United Nations World Food Programme (WFP) has been on the frontlines of the world’s worst hunger crises, fighting hunger and famine since 1962. Reporting into the CMO, my role was to build awareness, action and support within the US market and raise over 8 figures in donation revenue to support WFPs live saving programs.
CLIENT DIRECTOR - AKQA
SAN FRANCISCO | JAN 2016 – OCT 2020
AKQA is an international marketing agency that is ranked by Gartner as the global leader in digital marketing. As a Client Director, I am a trusted and strategic marketing consultant working with clients to develop brand strategies, marketing campaigns and customer experiences that capture the imagination, grow market share and build customer loyalty. I am passionate about my clients’ business and have a thorough understanding of industry and consumer trends. I managed eight-figure marketing budgets and multifunctional agency teams of 5-15 employees at any one time. During my time at AKQA, I had the pleasure of working for brands and organisations such as:
VSCO – Established the lifecycle marketing strategy in partnership with the CMO through a data-driven approach to optimise the end-to-end customer journey that led to an increase in platform adoption, user engagement, retention and paid membership.
Levi’s – Designed the global loyalty program for Levi’s and developed innovative omni-channel customer experiences to drive business growth, brand favourability and brand loyalty.
Caterpillar – Developed the global brand strategy and omni-channel marketing campaigns that led to an increase in brand awareness, brand perception, brand favourability and propensity to buy.
Visa – Activated Visa’s sponsorship of the Rio 2016 Olympics with a global experiential campaign in partnership with Uber and developed a real-time multi-market social media campaign involving sponsored athletes and global influencers that drove an increase in brand awareness and brand favourability.
DIGITAL MARKETING MANAGER - TEAM GB
LONDON | JULY 2011 – DEC 2015
The British Olympic Association is the National Olympic Committee for the United Kingdom. As the Digital Marketing Manager, I was responsible for developing, delivering, and managing the digital marketing strategy across the organization from London 2012 to Rio 2016 Olympic Games. With minimal budgets and resources, I was able to maximize the returns on spend and deliver impressive returns against six key business objectives:
OTHER EXPERIENCE
SENIOR DIGITAL STRATEGIST – Forever Beta, London | February 2011 – June 2011
Executed the strategic development of the cricket sponsorship activation for Kingfisher Beer to drive awareness and purchase intent.
ACCOUNT MANAGER – Maynard Malone, London | July 2010 – January 2011
Managed the development team responsible for the design, build and on-going activations of the Ben and Jerry’s UK website.
ACCOUNT EXECUTIVE – Euro RSCG / Havas, London | Feb 2009 – July 2010
Led the development of digital and social PR campaigns for brands such as Diageo, Peugeot, and Procter & Gamble.
MARKETING MANAGER – Burnham Beeches Hotel, UK | 2008 – 2009
Drove a 505% YOY increase on bookings through omni-channel marketing campaigns and redesigning the customer experience.